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The Times of India Film Awards (TOIFA) hosts its second edition in Dubai this March

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The Times of India Film Awards (TOIFA) hosts its second edition in Dubai this March Dubai, United Arab Emirates, February 9, 2016(ME NewsWire): TOIFA-The Times of India Film Awards, will take place in Dubai this year. The Times of India Group, India’s largest media conglomerate, today announced the second edition of TOIFA with presence of popular Bollywood actors Varun Dhawan and Jacqueline Fernandez in Dubai. The Group is confident of repeating the success of the first edition in Vancouver, British Columbia, Canada, where over 40,000 live audience witnessed the performances of the top most Indian film stars during TOIFA celebrations.

TOIFA is a global intellectual property that leverages the power of Bollywood to position destinations and brands in minds of global Indians.

TOIFA 2016 Dubai Presented by Gulf Air and Splash, will be held on March 18th at the Dubai International Stadium, Dubai Sports City and shall see power-packed performances by Shah Rukh Khan, Varun Dhawan, Kareena Kapoor Khan, Jacqueline Fernandez, YoYo Honey Singh and many more leading Bollywood celebrities. Tickets for TOIFA 2016 Dubai would be available for sale February 8th onwards on ticketmaster.ae.

TOIFA is going to be promoted across India, Bahrain, KSA, Qatar, Oman and UK and fans are expected to travel from these countries into Dubai creating tourism receipts over the weekend for Dubai. TOIFA has already partnered with Thomas Cook in India and Dadabhai Travels in the GCC as its Travel Partners.

Today’s ceremony began with a press conference addressed by Mr. Sameer Soni, Director International Business, The Times of India Group, along with Bollywood celebrities Varun Dhawan and Jacqueline Fernandez and partners Splash represented by Mr. Raza Beig, Chief Executive Officer, Splash and ICONIC and Gulf Air represented by Ms. Sahar Kamran Ataei, Chief Financial Officer, Gulf Air and Mr. Ahmed Abdulla Janahi, Chief Commercial Officer, Gulf Air.

Talking about the second edition of TOIFA, Mr. Sameer Soni, Director International Business, The Times of India Group, “We are proud to host TOIFA in Dubai. TOIFA Dubai is going to be the biggest Bollywood event ever hosted in the Gulf region with performances and

presence of some of the biggest Bollywood celebrities on one stage. TOIFA presents a strategic engagement platform that leverages the power and pull of Bollywood to create significant economic impact for destinations and brands through increased tourism, trade and stronger bilateral relations.”

Varun Dhawan, who will be one of the star performers in TOIFA 2016 presented by Splash and Gulf Air said, “TOIFA was one of the first platforms where I was nominated for my work, in the best Debutant Actor Male Category for Student of the Year. I am thrilled to be associated with this amazing platform and announce TOIFA 2016 in Dubai. Look forward to catching all Bollywood fans on 18th March at Dubai International Stadium and promise you a fabulous TOIFA weekend.”

The glamorous Indian actress Jacqueline Fernandez further added, “I am excited to be part of TOIFA’s second edition and represent the Hindi film industry in Dubai. The atmosphere in Dubai is always electrifying and I look forward to adding to the magic on 18th March at the Dubai International Stadium.”

For more information on TOIFA: Visit: www.toifadubai.com

On Twitter: @toifaawards On Facebook: www.facebook.com/toifaawards On YouTube: www.youtube.com/toifaawards

About TOIFA:

The Times of India Film Awards (TOIFA) is a global Bollywood Intellectual Property owned by The Times of India Group- India’s largest media conglomerate. TOIFA leverages the power of Bollywood to position destinations and brands in minds of global Indians. TOIFA are a popular choice awards that felicitate outstanding movies and personalities in the Hindi Film Industry and connect with Hindi film fans across the world through voting on the nomination categories to determine the winners. For further information, log on to www.toifadubai.com.

About The Times of India Group:

The Times Group is India’s largest media conglomerate with its flagship Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India and South-Asia. Starting off with The Times of India – which is now the largest English publication in the world, BCCL and its subsidiaries (called The Times of India Group), are present in every existing media platform – Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor Display, Music, Movies and more. With a turnover exceeding a billion dollars, the group has the support of over 25,000 advertisers, 11,000 employees and an audience spanning across all continents.

The flagship daily of the group - The Times of India – is today the largest English newspaper in the world with its sister publication – The Economic Times, the world’s second-largest English business daily.

About Gulf Air:

Gulf Air, the national carrier of the Kingdom of Bahrain, commenced operations in 1950, becoming one of the first commercial airlines established in the Middle East. Today, Gulf Air is a major international carrier serving 43 cities in 24 countries spanning three continents. The airline operates one of the largest networks in the Middle East, with double daily flights or more to 10 regional cities, in addition to select destinations in the Indian Subcontinent and Europe, from its hub at Bahrain International Airport. Gulf Air serves all its destinations with a combination wide and narrow body fleet totalling 28 modern aircraft. Renowned for its traditional Arabian hospitality, evidenced by the airline’s signature family and business friendly products, Gulf Air is committed to being an industry leader and developing products and services that reflect the evolving needs and aspirations of its passengers.

Gulf Air connects Bahrain to the world and, as such, is a key national infrastructure asset, serving as a powerful driver for the economy and supporting the Kingdom’s on-going economic growth.

Gulf Air has been the Title Sponsor of the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX ever since it made history as the first Formula 1 Grand Prix to be held in the Middle East in 2004. In addition, the airline has been Official Carrier of the biennial Bahrain International Airshow since it was first held in 2010. For more information, visit Gulfair.com | Facebook Gulf Air| Twitter Gulf Air | YouTube Gulf Air| Instagram Gulf Air | Google+ Gulf Air|

About Splash:

Headquartered in Dubai, Splash is Middle East’s largest fashion Retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash currently operates over 220 stores and 55 brand stores (Lee Cooper, Bossini, Kappa etc.) across 14 countries. Showcasing popular collections for men, women and teens, Splash’s existing product portfolio includes a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, the brand also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others.

Celebrating ‘In Love with Fashion', Splash has the gorgeous Arab singer and actress Nicole Saba as its brand ambassador along with Bollywood heart-throb Salman Khan.
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